Super Bowl 43 Ad Watch: Audi A6: The Getaway

Audi was in prime form at this years Super Bowl with the highly anticipated Getaway commercial. The ad features everything you could want from a car ad. Chases, cool cars, baddies, and of course premier wheelman Jason Statham.

We start off in the mid 70s trying to get away in a plenty powerful Mercedes 6.3, only to end up blasted by a dumpester and a Lincoln Towncar. Jump to Miami Vice style 1980s with a bright red BMW 5 series and a black Bandit Trans Am, and a Mouse is loose billboard. Thankfully Audi left the 90s well enough alone with a Lexus ES parked outside a theater playing Tommy Boy. You have to love Staham's disgusted face when he sees the Lexus. Next we jump to 2009 in all Statham's Driver glory in his trademark black suit. Swipe the keys from the valet played by Joaquin Garay III(Paco from Herbie Goes Bananas for you car guys). And off we go with baddies on motorcycles. Finally able to get away thanks to the new supercharged Audi A6. Hollywood at its best.



As an added bonus, we're throwing in the Audi R8 Godfather commercial from the 2008 Superbowl.

European autos have resale edge over domestics

Recent surveys show that the Detroit Big Three are starting to lose footing on their vehicles resale values. Kelly Blue Book is saying that the top five brands with the best overall predicted resale value are Volkswagen, BMW, Honda, Acura, and Porsche. The rest of the Top Ten are Lexus, Subaru, Toyota, Infiniti, and Audi. Of course, none of these are Big Three domestics. Many of those brands made up the 1o worst picks for resale value for 2008.

Why the big turn? Simple. Over production. The Big Three lean towards overproducing their vehicles. Then they slap on huge discounts and rebates. Those combined with the over abundant supply of Taurus, Impala, and Stratus fleet and rental cars. Helps to absolutely destroy the resale value of those cars.

Volkswagen is the surprise comeback kid on the survey list. They have steadily grown over the last 5 years. Thanks to big boosts in quality, fuel efficiency, European styling, and exceptional value.

Source: The Wall Street Journal

Lexus Hybrid vs. Audi Diesel. Who will win the luxury war?

Lexus set out to beat the Germans at their own game by offering the LS600 Hybrid. A luxury car that offers hybrid technology. Mercedes, BMW, & Audi had created the ultra luxury cars with the big V-12s under the hood. So why create a hybrid? Well Audi has responded by offering a new A8L 4.2 TDI. The Lexus offers a 5.0 liter V8 that combines an electric motor that produces an additional 50hp over the gas version.


Auto Express from England recently paired the LS 600 H with the A8. In TDI form the A8L is the UK's most powerful diesel car you can buy. Where did they stack up. Well everything has lined up in favor of the Audi. Most noticeably in the pricing category. The Audi offered a £20,000 difference in price. With good reason too. The Lexus is the most expensive model to ever be offered by Luxury spin off of Toyota. The German marque is as well known for developing diesel power in luxury and sporting cars as Lexus is for its work in the field of hybrids.


Where the Audi has it all over the Lexus is in driveability. The Audi is actually fun to drive. It's responsive, and preforms exceptionally well with it's Quattro all wheel drive. The Lexus on the other hand lacks AWD, and is rather boring to drive.